The quick reference for the Advanced Care book: who each practice is, which lane it sits in, who runs it on the ground, and where it is headed.
Advanced Care is SGA’s program for practices with real room to grow their direct-to-consumer business in full-arch, implants and high-end cosmetic dentistry. The work is sharper systems, not more clinical skill: disciplined media, accountable agencies, a tighter lead-to-case journey and healthy case economics.
| Practice | Lane · status | Operations | Key partners | Net prod · YTD | YoY | Implant share |
|---|---|---|---|---|---|---|
| Innovative DentalDr. DownSpringfield, MO | Full-arch & implantsActive | Matt SestoROD Danette WilliamsMM Jayme | 829 · The Implant Engine | $12.8M | −3.6% | 45% |
| Dakota Dental · Minnesota Dental SurgeryDr. Bennett IsabellaApple Valley · Bloomington, MN · 2 locations | Full-arch & implantsActive Investment case · ready to scale | Brendan PoolROD Libby KnoppMM Kelly / Jenn | 829 · Grow Dental | $8.1M | −21.5% | 37% |
| Troy Family DentalDr. Rich Boatman · Dr. Jordan SpencerTroy, IL | Full-arch & implantsActive | Matt SestoROD Danette WilliamsMM Jayme | 829 · ITMG · BriteLine · Progressive (outgoing) | $6.6M | −1.0% | 52% |
| Jacksonville Dental SpecialistsDr. Nawrathi · Dr. PereiraJacksonville · Jacksonville Beach, FL | Full-arch & implantsNot onboarded | Matt SestoROD Danette WilliamsMM Jayme | None yet | $6.0M | +9.0% | n/a |
| Peak Family Dental CareDr. Bryan ShanahanFlagstaff · Cottonwood · Sedona, AZ · 3 locations | Full-arch & implantsActive Investment case · ready to scale | Brendan PoolROD Tim GurskeMM Jenn Freemyer | Grow-with-OM | $5.9M | +2.2% | 15% |
| Riverside DentalDr. Michael SpencerJacksonville, FL | Full-arch & implantsParked | Matt SestoROD Danette WilliamsMM Jayme | Grow-with-OM | $5.4M | −2.8% | 54% |
| PCCD · Los AltosDr. Joe FieldLos Altos, CA | CosmeticActive Investment case · ground-up | Brendan PoolROD Nessreen HagopianMM Jenn Freemyer | Wonderist | $5.2M | −5.5% | 4% |
| Wagner DentalDoctor not on fileLas Vegas, NV | CosmeticActive | Brendan PoolROD Tim GurskeMM Kelly | Grow-with-OM | $5.2M | +3.4% | 9% |
| Pony Express DentalDr. Dallin DeLoachSaratoga Springs · Daybreak · Eagle Mountain, UT · 4 locations | Full-arch & implantsOnboarding Investment case · ground-up | Brendan PoolROD Jeri AmatoMM Kelly / Jenn | Grow Dental | $4.7M | −1.5% | 18% |
| Nashville Aesthetic DentistryDr. Dennis Wells (founder)Nashville, TN | CosmeticActive | Nathan McClureROD Parks PaceMM Kelly | Wonderist | $4.5M | −12.5% | 7% |
| Allure DentalDr. Murray · Dr. MazerIndiana | CosmeticActive | Brendan PoolROD Lori RendonMM Kelly | Wonderist | $4.3M | −1.7% | 10% |
| Dental Center of FlorenceDoctor not on fileFlorence, KY | Not yet onboardedNot onboarded | Brendan PoolROD Lori RendonMM Kelly / Jenn | None yet | $3.8M | +27.2% | 13% |
| New Horizons Dental CareDr. Guy GrossSalina, KS | Full-arch & implantsActive Investment case · ready to scale | Brendan PoolROD Libby KnoppMM Jenn Freemyer | Grow Dental | $3.8M | −0.3% | 19% |
| PCCD · Mountain ViewDr. Joe FieldMountain View, CA | CosmeticActive Investment case · ground-up | Brendan PoolROD Nessreen HagopianMM Jenn Freemyer | Wonderist | $2.8M | +10.0% | 4% |
| Artistry in DentistryDoctor not on fileArizona | CosmeticActive | Brendan PoolROD Tim GurskeMM Kelly / Jenn | Wonderist | $1.3M | +11.1% | 11% |
| Ressler DentalDr. Lawrence ResslerDelray Beach, FL | Full-arch & implantsActive | Matt SestoROD Danette WilliamsMM Jayme | 829 | $1.2M | +28.6% | 28% |
| No practice matches that search. | ||||||
Net prod · YTD is net production for Jan to Aug 2026, with YoY against the same months of 2025 (Patient Growth Report, Power BI, as of Sep 16, 2026). Implant share is implant production as a share of July 2026 net production, weighted across locations (Advanced Care drivers snapshot). MM is the Market Manager. Click any row to jump to the practice.
Direct-to-consumer full-arch and implant practices, plus the specialty referral practices that do high volumes of arch work.
Hold today’s performance and open up surgical capacity with Dr. Down. ROI is strong enough to support a larger budget.
Both offices are Dr. Isabella’s. Shift Dakota Dental from general to implant, and build a healthy direct-to-consumer program at Minnesota Dental Surgery, a specialty referral clinic with deep full-arch volume.
Stabilize the general side, which has declined since the practice went fee-based, keep full-arch steady and protect gross-margin economics.
Repair the online reputation and land the DBA name change before any direct-to-consumer spend.
Stabilize the general patient base with OM, then turn the implant program back on.
Get embedded in the practice first. Today we have very little access to, or control over, how it runs.
Get embedded first, since very little time has been spent here, then build the full-arch program around Dr. DeLoach.
Meaningful room to scale implants. The unlock is a dedicated setter.
Restore ad-to-revenue attribution and recover ROAS under 829 while keeping spend disciplined.
Cosmetic-led practices whose main growth lever is veneers, smile design and aligners rather than full-arch.
Stabilize, then scale cosmetic, the service line Dr. Field cares about most.
A strong base at about $7,500 a month in media. Build out a direct-to-consumer cosmetic playbook for the practice.
Pacing well and needs a little more focus. The priority is moving the brand from Dr. Wells to the practice and its associate doctors.
Triage before strategy: unscheduled consults, long waits for appointments and no financing offer are leaking cases mid-funnel.
Same stabilize-then-scale cosmetic mandate as Los Altos. First, close the CRM vs ads reporting gap so the numbers can be trusted.
A cosmetic account rather than a full-arch priority. Fix the phones and keep the cosmetic funnel healthy.
In the book, with no lane set yet.
Not yet onboarded. The next step is the first conversation with the practice.
Regions and RODs from the SGA Master Crosswalk. Matt Sesto and Brendan Pool are Advanced Care’s two primary operations partners.
| Partner | What they do for us | Status | Practices |
|---|---|---|---|
| Media and marketing5 partnersAgencies and media buyers that run paid search, paid social, SEO and traditional media. | |||
| 829Implant marketing · paid search | Taking over implant marketing across the book, one practice at a time. | Scaling | |
| WonderistCosmetic paid media, SEO and GoHighLevel | Runs every cosmetic-led practice in the book. | Active | |
| Grow-with-OMGeneral dentistry campaigns · Google and Meta | One of our preferred media buyers for general dentistry campaigns. | Preferred | |
| ITMGGeneral and traditional media | Troy’s agency of record for TV, linear and local. | Active | |
| Progressive DentalPaid media and SEO | Outgoing at Troy as 829 takes over. | Winding down | |
| CRM and lead management2 partnersThe systems that capture, track and route leads. | |||
| Grow DentalGoHighLevel build and consolidation | Moving practice CRMs into the one SGA-owned GoHighLevel instance. | Active | |
| The Implant EngineImplant lead management | Manages Innovative’s implant leads and is the source of its full-arch close data. | Active | |
| Call center1 partnerThird-party teams that answer and work inbound leads. | |||
| BriteLine DentalThird-party call center | Answers and works inbound leads for Troy. | Active | |
| Lab1 partnerWhere full-arch cases are fabricated. | |||
| Power Dental StudioFull-arch lab | The full-arch lab for Troy and Dakota & Minnesota. | Active | |
| Coaching1 partnerOutside coaches who train practice teams on case conversion. | |||
| Kim MiddletonImplant coaching | Coaches setters and treatment coordinators on case conversion. | Consultant | |